Recently the new president of Nintendo of America had an interview with The Hollywood Reporter where they asked him about appealing to M-rated gamers. Doug Bowser replied that the company wants to appeal to all types of players across different genres, art styles, and more. The only type of title Nintendo doesn’t accept is something rated Adults Only.
Below are Bowser’s full words:
“First and foremost, we do want to have content for every kind of gamer. We want to be a platform of choice and those choices may be by genre, by artistic styles. We support the ESRB and believe every game should be rated accordingly. We won’t have AO (Adults Only) games, but we will have other games rated M to make sure we have that strong variety. From the family-friendly perspective, we have great games for families. I think Link’s Awakening will be very friendly and fun engagement. Then, when you go to our catalog, you can see a breadth of content that is very family-friendly from Nintendo.”